The revival of the Tumblr era and aesthetic on TikTok.
The 2014 ‘Tumblr girl’ and ‘indie sleeze’ aesthetic and era from Tumblr is slowly making a comeback with it finding a new life on TikTok, which is reviving the aesthetic to trend once more. Trends have a habit of being recycled online, so the return of the aesthetic could be on the cards. The aesthetic resonates well with the generation of older gen Z and young millennials, and this range of users is encouraging its resurgence by making viral short videos on TikTok of them dressing in the style of clothing with audio from popular music genres from the 2014 era. These short videos are allowing the targeted audiences to relish in the nostalgia of it all, as well as to introduce the era to new audiences who are unfamiliar with the aesthetic. What makes the resurgence of Tumblr’s culture and aesthetics so interesting is that Tumblr itself hasn’t been flourishing with it having way lower active users than it used to have during its prime. On the other hand, platforms like TikTok have been thriving with people relishing in the move towards short clip videos on digital apps. This makes TikTok a very temporal app, and as a result, it is likely for the app to cycle through aesthetics and trends rapidly, and therefore it is unlikely the comeback of the Tumblr aesthetic would be long-lived.
Posted by @heatherambrosia on Tiktok.
